Bodhi Venture Labs

Fueling Product Magic, Empowering Visionaries, Crafting Excellence

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Bodhi Venture Labs

We help founders translate their dreams into practical execution plans

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Bodhi Venture Labs

We coach Product teams in the art of working backward from the customer to find product market fit faster

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Bodhi Venture Labs

Hands on Advisors with operational mindsets. Aligning good intentions with mechanisms to track impact.

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Unleash Your Product and Go-to-Market Vision: Empower Your Team for Success!

Your On-demand Product Management Team

Unleashing Success: Building Effective Product and Product Marketing Strategies for High Tech Product Teams

Your On-Demand Fractional Executive Team

Expert Chief Product and Chief Marketing Officer Services: Thrive While You Search for a Full-Timer!

Your CEO & Founder Advisory Team

Leaders Who Deliver: High-Engagement, No-Nonsense Advisory from Those who've Walked in Your Shoes!

Get Raise Ready

Get Ready to Shine: Prepare Your Pitch, Team, and Investor Strategy for Prime Time!

Rapid Audits

Unlocking Success: Unbiased Assessments and Actionable Execution Plans for Team and Process Improvement

What do our clients have to say about us?

"Angus is a one-of-a-kind product thinker that is able to combine insights across design, engineering, strategy, and marketing into top-tier holistic product strategy recommendations. Spending time with him has truly leveled up our executive team’s thought process."
Dennis Thankachan |  CEO & Founder, Lightyear.ai
"Angus is a 10th Dan black belt in product vision and strategy with unparalleled product experience. His vision and strategy skills will help you see around corners and accelerate your business out of them. His extensive network has helped me and my digital health startup out of tight spots with some tech giants and into strong relationships with others, adding hundreds of thousands of dollars in real, measurable value.
Frayne Cook  |  CEO & Founder, Well Revolution
"I have had the pleasure of working closely with Angus and can attest to his outstanding leadership skills and ability to drive results. He has a unique talent for empowering product teams to collaborate effectively and deliver exceptional results."
James Novak  |  CEO, Zoovu.com
"Working with Bodhi venture labs has been an invaluable experience for us. Angus
insights and dedication have played a pivotal role in shaping our product vision, refining our strategy, and fostering collaboration among our team. We are grateful to have him on board."
Pat Huang  |  SVP of Product, Axion Ray
“Angus has been instrumental in guiding Sembly.ai's founders towards their most important goals. His experience, intensity, and ability to effectively communicate and shape strategy has had a unique and powerful impact on the company's relationship with customers and potential investors”
Gil Makleff  |  CEO & Founder, Sembly.ai
“The Bodhi Venture Labs team have been patient and thoughtful in interpreting our needs as an early-stage startup. They have provided invaluable advice as we navigate our strategy and execute our business plan. Angus' experience in the industry is unparalleled, and his willingness to share knowledge with us has been incredibly helpful.”
Raimund Wasner  |  CEO & Founder, Bithoop.com
about us

Level Up Your Product Strategy with On-demand Product Leadership & Advisory

We specialize in Product Executive Advisory. Our mission is to help clients shape their product vision and empower their teams to bring it to life successfully. Unlike traditional strategy consultants, we are experienced operators who have been in the trenches and understand the arduous work required. We know that strategy alone is insufficient; companies need more to thrive.
Our founder, Angus Norton, is a proven leader with a track record of driving operational success at renowned global companies. Angus works closely with founders and product teams to foster the right mindset, structure, and processes for sustainable product-led growth. With extensive experience as a Chief Product Officer and Product Vice President at industry giants like Sony, Microsoft, Amazon, Xero, Cisco, and more, Angus has spearheaded the development of exceptional products and go-to-market plans. Leveraging his expertise, he can help your company generate innovative product ideas, assemble world-class teams, refine your product positioning, and devise effective go-to-market strategies for tangible results.

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What We Do

Full Stack Product Leadership: From Strategy to Execution and Go-to-Market

Product Management and Product Marketing teams play a crucial role in today's business landscape. They act as the modern-day Chief Operating Officers, overseeing all aspects of the business. A great product team possesses the unique ability to take a holistic view, considering every facet of the organization, from sales and support to marketing and engineering. By implementing effective best practices, your product team can effectively collaborate and deliver remarkable results as a unified force. Let us show you the way.

Our Services

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